Kendra Paige Crooks was born and raised in Albuquerque, New Mexico. She studied film and sustainability at The University of New Mexico and made the conscious decision to expand her education and utilize her skills of storytelling by traveling around the world to India, South Africa, and France. Passionate about capturing real life, she used her camera to document controversial issues and creative projects that eventually allowed her to have a film screened at the 66th Annual Cannes Film Festival. When returning home, she was determined to keep the inspiration alive and co-founded a media company in downtown Albuquerque alongside Austin Madrid.
Kendra's main purpose is to tell stories and to help people go further with their passion. When she's not working on set, in the studio, or with the 48 Hour Film Project, you can find her pursuing her love of viticulture by educating wine enthusiasts at the New Mexican gem, Gruet Winery. Grateful for the vast opportunities for storytelling in her diverse and culturally exquisite hometown of Albuquerque, Kendra makes sure that the products of collaboration and creativity do not only remain ideas, but also turn into realities.
Austin Madrid hails from the west side of Albuquerque, and has lived in the city his whole life. A middle school class at LBJ sparked his interest in film and drove him to study the subject through high school and college. In his sophomore year at UNM, while enrolled in the Interdisciplinary Film & Digital Media Program, he co-founded JAK Media with Kendra Crooks, his business partner and soon-thereafter love of his life. While a senior in college, he began working with the 48 Hour Film Project, both in Albuquerque and at their international headquarters. He graduated summa cum laude, and through college and since has produced short films, television commercials, and music videos; photographed an archaeological dig in Italy; and has moved JAK Media into a studio downtown.
Austin's purpose in work and in life is to contribute to this wonderful city, state, and creative community with integrity and unique perspective. With community in mind, Austin and Kendra have helped to bring CreativeMornings (a breakfast lecture series that puts local creatives on the stage) to Albuquerque, volunteered their services to local non-profits (including Tricklock Theater Company and Casa Aliento), and continue to work with local businesses and people in telling their stories. When he’s not on a shoot, tucked away in the studio for an edit, or putting on the 48 Hour Film Project, you can find Austin crafting life hacks in the garage, entertaining his cat, or generously patronizing one of Albuquerque’s many breweries.
JAK MEDIA LLC
We don't make the product, we make the packaging. Our mission is to utilize our unique style, uncompromising integrity, and passion for collaboration to shape the stories of our clients into vehicles for furthering their cause and life's passion.